Last week I spoke at the Society of Editors regional conference in Manchester.
Here are the slides.
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Posted from Manchester, England, United Kingdom.
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Netroots
On Saturday I went along to the Netroots event in Manchester to speak about working With The Local Media, I was on a panel with Lawrence Shaw from the NUJ, who tweets as @lawrenceshaw the panel was chaired by Matt Finnegan ex of the Manchester Evening News who tweets as @mattfinished
Unfortunately Tina Taylor, a care cuts activist, the third person who was to sit on the panel wasn’t able to make it on the day.
We had quite an interesting debate covering local printed media, their websites and hyperlocal websites as well as talking about more general social media.
Here are my presentation slides.
On the whole I think the event had a good mix of people from a number of different organisations and trades unions along with a good mix of speakers [myself excepted!].
I did tweet out a few critical remarks about the Getting your Voice Heard Online session
Getting your voice heard on-line session is like a master class in self promotion, hardly grassroots. #NetrootsNW
@mike_rawlins
Mike Rawlins
This is social media marketing not getting your voice heard online. I get a feeling this is targeted / named badly #NetrootsNW
@mike_rawlins
Mike Rawlins
I have to admit when I first saw the different panels I was a bit upset that it wasn’t this one I was involved in as it seemed to be ideal for me and the work I do with Talk About Local.
I chose this session because I expected it to be a very grass roots session explaining to people how to get on-line and thought that with my experience I would be able to add something to the session maybe.
Sadly it turned out to be quite far from grassroots and more of a master class in social marketing and self promotion. I think the session was badly named rather than it being the fault of the panelists who were very knowledgable about their subjects.
My final tweet on on the days events summed up the one failing of what otherwise was an excellent event
We seem to be forgetting about this word sometimes at #NetrootsNW http://t.co/ASvrpIUu
@mike_rawlins
Mike Rawlins
The event was videoed and once they videos appear online I strongly recommend that you watch the closing speech from Ally Fogg @allyfogg who made an impassioned speech about ‘there is no justice just us‘ & ‘ye are many – they are few‘.
Anyone who can put Ruthless Rap Assassins and the poet Shelley together in a speech has got to be saluted.
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Local By Social Blackburn
I’ve been a bit busy over the weekend and for the last few days so here is a belated post about my presentation on Digital Engagement for Local By Social at Ewood Park in Blackburn. I have posted the full presentation below, but I want to pick out a couple of bits that caused some excitement during the presentation.
I’m not anti Blackburn, at the start of the presentation I highlighted that as a visitor there was no visible FaceBook presence for Blackburn & Darwen. I learnt during the keynote speech by Tom Stannard, that there was in-fact quite a lot but it is all designed for people in Blackburn, who obviously know how to find it. It was pointed out to me by @loulouk (who works tirelessly at trying to get Blackburn & Darwen more engaged), that people don’t visit Blackburn,
@mike_rawlins We don't have 'visitors' no one 'visits' BWD. Ppl who live here search for local leisure centre. & then moan & effect change
@LouLouK
LouLouK
which is a shame.
I also made a statement about Twitter.
I stand by each one of these points:
- You can waste hours playing with Twitter
- It is good for broadcasting messages, I imagine a great number of you will pitch up here to read this because you have seen this tweet:
- It is a really good way of getting an answer to a question from your peer group
- It can be difficult to manage conversations
This final point probably caused more excitement than me asking if there were any racists in the room. Prolific tweeters like @dominiccampbell & @ingridk disagree with this, I stand by it, if you are a newcomer to Twitter then following conversations can be a bit overawing and difficult. From experience an awful lot of people sign up to Twitter then stop using it because they just don’t get it. If they persevere some people will get it and become adicts like the rest of us, but when you are talking to an audience where 50% didn’t tweet it would be folly to say it’s easy.
While we are talking all things Twitter, it was quite nice to see that Blackburn Rivers and the Blues bar actually use Twitter quite well and monitor their brand.
I tweeted this
while I was arranging going for drinks with my mate @s3tok and got this back from Ewood Park
@mike_rawlins @S3TOK Don't forget to pop in to @BLUES_EwoodPark for a spot of lunch or a coffee after all your hardwork at Ewood
@BLUES_EwoodParkBlues_EwoodPark
Nice to see that people actually do monitor their brand and keywords on Twitter.
Anyway that is a bit of context around the slides any questions feel free to stick them in the comments below.