I hope you are well?
I am a regular Tesco customer, using your stores for my weekly shop, your filling stations for my fuel and your credit card for several 10s of £1000s of purchases each year. So now we have ascertained my commitment to being a brand slave with you 🙂 and knowing that you are probably getting loads of E-mails like this, I'll cut to the chase.
Could tell me what you are doing about advertising in the News Of The World newspaper? I am, along with a huge number of right thinking people, very distressed with the allegations about the NOTW and phone hacking. I am fully aware of allegations being just that and the fine tradition of being innocent until proven guilty etc is really commendable, but the NOTW do have a track record in this area, no smoke without fire eh?
I'm sure that you think what the NOTW is alleged to have done is totally reprehensible but maybe you are a bit scared to come out and say it? Don't be afraid, other companies have pulled out and seem to be doing ok out of it. Sainsbury & The Co-operative to name just two. Do you really want them to take the moral high ground? Really?
I think it would be really aces if you pulled your advertising from the NOTW immediately and I think it would be double aces if you made a stand and refused to stock copies of the paper (I do use the term paper loosely) in the future.
PS I'm not writing to ASDA about this as I don't like them as much as you 😉 x