Ads so big the content is below the fold

We all know that the dead tree press is struggling and how they need to have ads on the digital editions, but this is now getting ridiculous with ads so big that they are pushing the content below the fold to use a newspaper term.

This is what I have just seen when I visited the Sentinel website. I’m using a 27″ iMac with a reasonably large browser window.

I’m not sure if this is as bad or worse that the ads that take over the whole screen or the videos that automatically play.

Whatever, pushing content below the fold like this would have a traditional newspaper editor spinning in his grave faster than the print heads on a GOSS Universal.