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Been affected by Hurricane Ophelia? asks Travis Perkins

Is this poor marketing from Travis Perkins sending out a mail-shot titled, Been affected by Hurricane Ophelia?

Three people dead and thousands without power in Ireland.

Hurricane Ophelia has just started to hit mainland UK and at lunchtime, Travis Perkins builders merchants sent this E-mail out telling you, don't worry, we've got you covered.

Travis Perkins storm-themed mailshot

Here is a link to the storm-related goodies that they are marketing under the Hurricane Ophelia banner. Fence panels, waterproofs, tarpaulins, sandbags and felt for your shed roof are all included.